The Podcast has Landed!

Hey there 👋

Thanks for subscribing to the free newsletter, where you get to know whenever an episode of the new podcast, the Change Leaders Playbook is available.

As you were kind enough to be among the first subscribers, I’m going to let you into a secret…

Although the podcast is launching tomorrow, 20th May, as an early subscriber, you get early access TODAY!

In this episode I get the chance to talk to Anushka Malhotra, Head of Marketing at TechWM, where we discussed many themes such as her journey into marketing, her experience working in project teams and tips for delivering products and features that users will love.

Here are some key take ways from the discussion with Anushka, and I’m delighted to share the links with you below, as a thank you for subscribing.

• 👥 Cultivate brand advocates among early adopters who can shout about the value of your product, driving enthusiasm and trust.

• 💡To drive innovation, risk taking is important, however they should be calculated risks.

• 💬 Tap into latent demand by effectively communicating the value of your product to potential users, even before they realise they need it. Sometimes users don’t actually know what they need until you show them!

• 📊 Ensure diverse and well-defined user testing samples to accurately evaluate product performance and gather meaningful insights.

• 🔥 Back yourself and your ideas—have faith, take calculated risks, and unleash the full potential of your project or venture.

Also Available on Spotify , Apple , Amazon , Audible

I hope you enjoy the new episodes. Look out for another update soon.

Thanks,

Cliff