Building Products Fit for Marketing

I launched the Change Leaders Playbook Podcast in May 2024. Its purpose is to serve a community of change delivery professionals and leaders of teams, drawing on insights from experienced voices across varied industries to provide actionable insights.

I was glad to welcome my very first guest Anushka Molhatra, Head of Marketing at the UK-based not-for-profit Tech WM. Anushka brought a fresh view of delivering and marketing products users want. Anushka offered her perspectives on what it is like as a voice to amplify the work of the extraordinary talent in the West Midlands region of the UK.

I since published a guest post on the TechWM website to summarise the conversation and the key observations that can be applied in the real world.

You can find the full blog post in the TechWM website.

You can listen to the full episode with Anushaka on Spotify , Apple , Audible.

Tech WM is an independent, not-for-profit organisation at the heart of the tech sector in the West Midlands region of the UK. Their goal is to grow the region’s digital economy and establish it as an internationally recognised tech hub through supporting businesses and creating opportunities to promote the region.

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